Design fonts thatactually belongto your brand.
Hiro is the typography-first AI workflow for founders, designers, and brand teams. Build your type system once. Generate on-voice letterforms. Refine, save, reuse — without prompt chaos.
Why this matters
Most AI type tools create more work than they remove.
Prompt roulette
Hours disappear into rewrites and almost-right letterforms.
No type memory
Most tools forget your typographic rules the moment you move on.
Scattered workflow
Generate somewhere. Refine elsewhere. Save who knows where. Repeat next week.
The better way
Hiro gives your type workflow a memory.
Set your typographic direction once. Start projects with real context. Generate letterforms that respect your voice, refine the strongest ones, and keep the assets worth reusing. A faster, cleaner path from brief to publish-ready type.
How it works
A simpler path from brief to letterform.
Create your Type Kit
Save references, weights, voice, and rules so you stop rebuilding direction every session.
Start a Project
Tell Hiro what you're designing, where it lives, and what feeling the letters must carry.
Generate & refine
Explore directions, iterate on strong candidates, refine shape without losing soul.
Save & reuse
Keep approved letterforms organized so winning type systems scale with your brand.
Built for real type work
A workflow system, not another random generator.
Type Kits
Save your typographic direction once — weights, pairings, rules, vibes. Every project inherits your foundation automatically.
Projects
Organize campaigns, collections, and brand systems. Keep type explorations contextual — not buried in random prompts.
Guided Studio
Move from brief to usable wordmark, logotype, or headline set with a clean workflow built for real design work.
Smart Refinement
Evolve strong letterforms without throwing everything away. Adjust weight, axis, spacing — never restart from zero.
Reusable Library
Approved typefaces, pairings, and letter systems stay organized. Your best typographic moves become repeatable.
Pairing Engine
Discover harmonious serif + sans combinations. AI-guided font pairings tuned to your brand voice.
Stop starting from scratch.
Build typography that remembers your brand. Get early access to Hiro.